For many users, the world of TikTok is alluring, time-consuming, and above all else, a mystery. Trends seem to come and go in the blink of an eye, changing daily. Interestingly enough, these trends do not happen by chance. In fact, there is one marketing force behind many of them – and that force is Adamm Miguest and his company Rapid Launch Media.
Adamm, with the support of his startup, Rapid Launch Media, has been behind several of the biggest songs in the world to go viral on TikTok, and as a team member of the largest influencer collective in the world, Club House, he brokers deals for many of the most followed influencers on social media today. Overall, no one in the music marketing industry has been able to create and identify viral trends like Adamm.
“After becoming one of the top photographers in the influencer community, I began to focus on entering the business side of social media. I was one of the first to realize the amazing benefits for artists to move and promote their music through social media platforms like TikTok. Then came the game-changing idea: I leveraged the relationships I established in the influencer community to create a company that specializes in connecting musicians with social media creators that could seamlessly promote the music for musicians,” Adamm outlines.
To date, Adamm has worked on campaigns for some of the biggest musicians in the world, including Don Toliver, Nicki Minaj, 6ix9ine, Tory Lanez, Kehlani, Busta Rhymes, and Anderson Pak to name a few. In addition to well-established artists, Adamm has helped previously unknown artists like Lil Xxel & Curtis Waters blow up overnight. Both artists have been featured in highly regarded publications and lists like Billboard 100 and Rolling Stone Magazine, growing from total obscurity in early 2020. To no surprise, Adamm’s company did over one million dollars in revenue in its first year and is on track to triple that in year two.
“One of my biggest passions since a young age has always been travel and entrepreneurship. I knew at a young age that I would never work a traditional 9-5 job and that I wanted to spend my life trying new things, meeting great people, and leaving my mark on the world,” Adamm says.
By being his own biggest supporter in chasing his own dreams, Adamm is the first to point out that this is a person-based company and brand. All the people he works with – even the big names – know exactly who they are in business with. While Rapid Launch Media currently has 5 employees, Adamm stays involved with all campaigns himself as he believes that his esoteric skill set means he is the best face of and force behind the company and the best to deal with clients. That way, clients know they can trust him to get the job done properly.
“One of the benefits to my model is that I have direct access to the influencers. So if you need a post up as quickly as possible, I can do that – I don’t have to email or wait for a manager, I just communicate directly to the influencer,” Adamm explains.
Adamm’s strategy for running his company is based on seeing what most people overlook. For Rapid Launch Media, as soon as Adamm realized he had contacts for every major TikTik star at his disposal and a network of connections in the music industry, he realized he was the perfect link to connect these two worlds.
Proving his worth and insight to higher up executives in the music industry was not an easy task, Adamm admits. But he remained vigilant, proving his worth with smaller artists, and before he knew it, the bigger executives and music managers started to reach out to him.
Moving forward, Adamm is focused on making Rapid Launch Media a long-running, sustainable business.
“All I want to focus on is increasing my client acquisition so that I can solidify myself as the person to go to when you’re promoting music on social media. Fortunately, my company will always be relevant because there will always be artists who need to promote their music. It’s all about making sure I stay innovative,” Adamm remarks.
Be sure to check out Adamm’s personal Instagram account and TikTok page, and see all Rapid Launch Media has to offer on their website.